Best Makeup To Buy At Ulta May 2026

If you’re looking to refresh your vanity, here are the top-rated, viral, and "holy grail" products you should grab on your next run. 1. The Complexion Perfectionists

e.l.f. Power Grip Primer ($10-$11). There’s a reason this stays sold out. It’s a sticky, gel-based primer that literally glues your makeup to your face all day. best makeup to buy at ulta

Maybelline Super Stay 24H Skin Tint . Users rave that this performs just as well as high-end options but at a drugstore price point. If you’re looking to refresh your vanity, here

2024 and 2025 are the years of the liquid blush and "glowy" bronzer. OG Holy Grails from Ulta: Best High End & Drugstore Makeup Power Grip Primer ($10-$11)

Walking into Ulta can feel like a fever dream. Do you turn left toward the high-end "prestige" brands like and NARS , or right toward the budget-friendly "mass" section for e.l.f. and NYX ? The beauty of Ulta is that you don't have to choose—you can mix a $5 concealer with a $50 foundation in the same basket.

Creating a flawless base is where Ulta truly shines, offering everything from "skin tints" for no-makeup days to full-coverage foundations that "cover everything including your soul".

NARS Light Reflecting Advanced Skincare Foundation . This is a top pick for 2025 for its ability to look like real skin while providing buildable coverage.