: Over 60% of customers hold a bachelor's degree or higher , leading to a focus on technical specifications and product comparisons.
As of early 2026, Best Buy’s audience is defined by several key traits: : Primarily 25–54 years old. Income Level : 42% of frequent shoppers earn >$100,000 USD . best buy customer demographics
: While they maintain a massive physical footprint, online research-to-purchase rates continued to rise through 2025. 🎯 Key Target Segments : Over 60% of customers hold a bachelor's
