Travis Barker—who also produced the track—appears on drums alongside blackbear, performing inside a prison cell.
Avril Lavigne ’s music video for "Love It When You Hate Me" (featuring blackbear) is a high-octane throwback to early-2000s pop-punk, directed by Audrey Ellis Fox. Released in March 2022 as part of her album Love Sux , the video visually leans into the "rebellious princess" aesthetic that originally made Lavigne a superstar. Video Narrative & Style
Lavigne turns prison life into a fashion statement, featuring orange-streaked hair and custom punk-infused jumpsuits. The visual style is gritty yet vibrant, utilizing 2000s-era camera angles and high-energy performance shots.