: Despite Sonos's valuation dropping significantly in early 2025, reports from Bloomberg News and Wccftech stated that Apple likely feels it already has the necessary "pieces in place" with its HomePod and Beats lineups.
: Analysts have suggested that Amazon or Spotify might be more plausible buyers if Sonos were to be acquired, as they could benefit more from integrating dedicated high-end audio hardware into their services. apple buy sonos
: Tony Fadell (the "father of the iPod") reportedly urged Steve Jobs to buy Sonos in its earliest days. Jobs famously declined, believing "no one wants" the type of products Sonos was making at the time. Current Collaboration : Despite Sonos's valuation dropping significantly in early
While not under one roof, Apple and Sonos maintain a functional partnership: Stream AirPlay audio to Sonos Jobs famously declined, believing "no one wants" the
: In March 2026, Sonos launched new products like the Sonos Play and Era 100 SL , signaling a "renewed focus" on their own proprietary system rather than preparing for a sell-off. The "Historical What-If" Interestingly, the two companies almost merged decades ago: