: adidas expects high-single-digit currency-neutral revenue growth and an operating profit of approximately €2.3 billion .
: Improved to 51.6% , driven by lower freight costs and a focus on full-price sales.
The adidas Annual Report 2025 highlights a year of record revenues and strong recovery, with net sales reaching , a 13% currency-neutral growth for the brand . Under CEO Bjørn Gulden, the company has transitioned past the Yeezy era, reporting double-digit growth across all markets and channels in the 2025 financial year. Financial Performance (FY 2025) Net Sales : Increased 5% in Euro terms to €24,811 million .
: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus.
: The company plans to buy back up to €1 billion in shares during 2026.
: Increased 15%, supported by momentum in Football (soccer) and the Originals line . Future Outlook (2026–2028)
: The brand recently secured a massive win over Nike when Sabastian Sawe set a marathon world record of 1:59.30 wearing the Adizero Adios Pro Evo 3 , the lightest shoe in the Adizero range. Category Performance :