: The song’s hook, "If e go cost my peace, then I go take my leave," has become a popular mantra for prioritizing mental health over toxic situations.
Nigerian Afrobeats star Adekunle Gold (also known as AG Baby) released the official music video for "It Is What It Is" on April 30, 2021 , marking a significant evolution in his sound and artistic identity. Adekunle Gold - It Is What It Is (Official Video)
The official video, directed by MOM , complements the song’s themes with a minimalist yet high-fashion aesthetic. : The song’s hook, "If e go cost
: Much of the visual focuses on Adekunle alone or in controlled, artistic environments, underscoring the lyrical theme of keeping his distance from negative influences. Cultural Impact and Context : Much of the visual focuses on Adekunle
: The video features sleek, colorful outfits and clean cinematography, reflecting his "AG Baby" persona—a more refined, contemporary Afropop style compared to his earlier Highlife roots.
: He clarifies that while money doesn't solve everything, it provides a level of freedom and peace that he values, famously singing, "Na when I get money I realize, oh". The Music Video: Visual Storytelling