: Directed by Richard Heslop, the video utilized computer-generated imagery and mirror effects to create a "funhouse" aesthetic, similar to ABBA's "SOS". Key Facts at a Glance Release Date March 11, 1996 Album The Bridge (1995) Songwriter Jonas "Joker" Berggren Producers Jonas Berggren, Denniz PoP, Max Martin Lead Vocals Linn Berggren, Jenny Berggren Peak Chart Position #1 (Estonia), #6 (Hungary), #106 (US)
: It was co-produced by Berggren alongside legendary Swedish producers Denniz PoP and Max Martin at the famous Cheiron Studios in Stockholm. Ace of Base - Never Gonna Say Im Sorry
: It reached #1 in Estonia and hit the top 10 in Hungary. It also saw top-20 and top-30 placements in Denmark, Finland, and Sweden. : Directed by Richard Heslop, the video utilized
is a mid-tempo pop track by the Swedish quartet Ace of Base , released on March 11, 1996. As the third single from their second studio album, The Bridge , it remains a notable example of the band's attempt to revisit the "reggae-pop" formula that made them global superstars in the early '90s. Musical Direction and Production It also saw top-20 and top-30 placements in
The song was intentionally designed to capture the "flavor" of the band's 1993 breakout hit, "All That She Wants".
While it didn't reach the astronomical heights of singles like "The Sign," it was a solid hit in several markets.
Lyrically, the song is an anthem of self-acceptance and defiance.
