Once you identify high-performing sub-publishers, you can increase your bids for that specific traffic to scale your ROI.
Analyze your "Drill-down" reports daily to prune underperforming IDs.
You might see that your campaign is profitable overall, but without sub-ID tracking, you won't know that 80% of your profit is coming from just one specific placement. 930_3bdcc5f9_139445_{yourSubPublisherId}
Below is a draft for a technical blog post explaining how to use such identifiers effectively.
In the world of performance marketing, data is the only currency that matters. If you’ve encountered tracking strings like 930_3bdcc5f9_139445_{yourSubPublisherId} , you’re looking at the backbone of granular campaign optimization. Below is a draft for a technical blog
By monitoring sub-publisher IDs, you can quickly spot patterns of low-quality or bot traffic coming from specific sources and black-list them immediately. How to Implement the Macro
While the first part of the string ( 930_3bdcc5f9_139445 ) usually identifies the offer, the creative, or the primary affiliate account, the {yourSubPublisherId} section is a . When a live user clicks your link, your tracking software replaces that bracketed text with a real value—such as a specific website ID, an influencer's name, or a mobile app placement. Why Granular Tracking Matters Using the {yourSubPublisherId} macro allows you to: By monitoring sub-publisher IDs, you can quickly spot
A Sub-Publisher ID is a dynamic parameter used by affiliate networks and media buyers to identify exactly where a click or conversion originated within a larger traffic source.