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Use colors that stand out against the website background to draw attention.

Test different colors, CTAs, and images to see which version produces the best CTR. Use colors that stand out against the website

Ensure the banner file size is small (under 150KB) to allow for fast loading. 3. Optimization and Strategy Use colors that stand out against the website

Use high-quality images that directly relate to the offer. Use colors that stand out against the website

Here is an informative guide on developing high-performing 728x90 leaderboard banners based on industry best practices: 1. Understanding 728x90 Leaderboard Ads 728 pixels wide by 90 pixels tall.