The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release.
Released on , the official music video for "Prada" by 24kGoldn and Lil Tecca is a high-energy, fashion-forward visual that marks a major collaboration between two of Gen Z’s most prominent hitmakers. Creative Vision & Production
The video features 24kGoldn and Lil Tecca causing chaos in a suburban mall while dressed exclusively in . 24kGoldn, Lil Tecca - Prada (Official Video)
Memorable moments include 24kGoldn leading a posse of teenagers on a quad bike through the mall and a comedic chase sequence involving mall security.
"Prada" was produced by a powerhouse team including , Cxdy , Humblebee , and Ovrcz . The song came together naturally while Lil Tecca
The production was handled by SHOTCLOCK , with executive producer Harrison Corwin and production designer Alex Lepkowski. Video Narrative & Fashion Highlights
Are you interested in seeing some of the featured in the video? Memorable moments include 24kGoldn leading a posse of
The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear.